![]() “I thought it was funny when someone said that in November we should put out, ‘John Lewis, you better watch out. She knows the pressure is on for next year’s adverts, but lots of ideas are already flying in. The Burns family mobile-phone group chat, which includes Una’s brother and two sisters, is currently lit up with all the ad chat and details of her latest broadcast appearance. “It was hard to deliver the news because she is my friend,” Burns admits. Tube and then being welcomed home by her mother before heading to Charlie’s, had to be dropped because they didn’t fit the storyline. ![]() Scenes that featured a friend of Burns, filmed as a homesick woman on a packed London “It’s a simple idea which is probably why so many people liked it.” “Enniskillen is a really friendly place and if you come into any bar in the town you’ll find people will join you for a drink,” she continues. “And we didn’t want to associate grief with drowning your sorrows in alcohol, so the pint served was Guinness Zero. “The thinking was, if he had been a familiar face in the town and from the pub, it would have distracted from the message,” Burns explains. McManus was picked for the role of the lonely old man because he isn’t from Enniskillen. She got the idea for making a festive advert from her friend Jonny, and had worked with Aoife Teague before on a St Patrick’s Day video, so she drafted her in again. “Many people struggle at Christmas so we wanted to reflect that,” she adds. It is named after her late grandfather, Charlie, who owned it when it was called The White Star, by which name some older customers still remember it.īurns wanted the pub’s festive advert to reflect its focus on community and convey the true meaning of Christmas, without it being “cringey, depressing, too negative or too joyful”. She found herself fronting the family business during the Covid pandemic quite by accident after the previous manager left. Gerry went as far as pouring an Irish whiskey for a camera operator to film and then “legged it back up the stairs”, says Burns. The 32-year-old former secondary-school teacher owns the pub with her parents, Gerry and Teresa, who like to avoid the limelight. Fast forward to this week and she tells the Telegraph it’s the best £700 she’s ever spent. Last week Burns was worried that she had wasted money on the advert. A collection box for the local guide dogs charity sits on the bar, and little Missy, the two-and-a-half-year-old Lakeland fell terrier being courted by brands after her star turn in the advert, is busy sipping water from a paw-print-emblazoned bowl on the ground close to the open fire. Charlie’s is a relaxed place where customers read the paper or watch the horses on the television, and is most definitely a dog-friendly pub.
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