![]() Soon enough, many other type foundries are designing sans serif typefaces similar to that of Akzidenz Grotesk. The history and overall design of Akzidenz Grotesk was far more interesting and became an instant hit. Then came Akzidenz Grotesk created in Berlin at the German Berthold type foundry. Design-wise, the very first sans-serif type bears no value. Nevertheless, Caslon was not fully convinced on the success of the English Egyptian. The English Egyptian Typeface is designed only in capital letters in 28 points. Based on known historical accounts, officially, modern sans serif has been created on 1816 by William Caslon IV at the English Type foundry. Jesse Munroe on NOS Zero Review + ingredients comparison: NOS Zero sucks.Sans Serif Fonts: Most Popular Typefaces, Best for WebfontsĪs San Serif typefaces have only been around for about 100 years, it is necessary for designers or enthusiasts to have an understanding how it all came about.New refrigerator cools food without electricity | Daily Green World on Why Poriferans (sponges) are awesome.Disney Designs No.1: Poor unfortunate shells | Florence The Magpie on The quick difference between nautiloids and ammonoids.IGNIMBRITE – Pyroclastic Deposits | on Types of volcanic rocks, lava, and deposits Types of volcanic rocks, lava, and deposits.Basalt types: tholeiites vs alkali basalts.Subducted seawater the source of fluid-rich diamonds. ![]() Seawater isotope ratios through time: sulfur and carbon.Coelacanth (Latimeria chalumnae) in Trieste's Natural History Museum.Military Geology of Tre Cime Nature Park.Gods of Asgard graphic novel by Erik Evensen review: learn real Norse mythology the fun way.Great take down of the new Arby's logo: The New Arby's Logo: Better or Boring?ĭiscussion on the O'Charley's switch: Under Consideration Corporations should be reminded that they don't HAVE to use sans serif in logo redesign efforts just because everybody else is doing it, doesn't make it a good idea. Just like Dead Space 3 is turning into a pure action/adventure game to appeal to more people, and NOS Zero sacrificed taste and kick to appeal to more people, these logo re-designs represent another way corporations are attempting to lure in a wider customer base by becoming as generic as possible. New = Mediterranean salad with chopped walnuts and whatever the hell aioli is." Those familiar with O'Charley's will know that the "Old" designation is spot-on for the chain's food, the highlight of which are its soups. ![]() The new logo creates a sleek, modern emotion, and I envision them having trendy cafe fare. "My totally unbiased opinion is that the older logo conveys the sense of an old timey pub, with home-cooked style food. Never heard of them, never seen the logos," one person wrote. While the old logo may have had its issues, it had personality. I feel similarly about the new O'Charley's logo, which is extraordinarily generic. The cowboy hat has been retained, but it is glaringly at odds with the new text. The sans serif font does not work for me either, as the restaurant's special identity has been lost the old Western-style font, while admittedly gaudy, did a much better job of conveying the brand's southwestern, roast beef, curly fry goodness. Maybe the meat slicer apostrophe was a good idea for conveying this new marketing approach, but since I (and everybody I asked) could not even recognize it as a slicer, it failed. Arby's is pushing the "fresh sandwich" angle, bragging that they slice their meats in-store, and envisioning themselves as a competitor to places like Subway. I was bewildered by the DVD-looking apostrophe in the new Arby's logo, but after a quick search, I discovered it is supposed to represent a meat slicer. ![]() Both of these restaurants have changed ownership in the past few years, so such renovations are not surprising. Recently, Arby's and O'Charley's have jumped on the sans serif bandwagon, I've noticed during my latest excursions for fast food roast beef sandwiches and cheesy potato soup, respectively. However, I'm just not sure that sans serif has a place for every logo out there, depending on a business's core services and identity. A while back Belk made the dive with good results, in my opinion the new logo matches well with their attempt to shed their reputation as a place for Southern grandmothers to shop for clothing. Sans serif looks undeniably modern, and I guess that's why they are rushing to switch. It seems like everywhere I look, corporations are rebranding, and inevitably, their logos include sans serif fonts.
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